“We went from being the Flintstones to the Jetsons in 9 months.”
This is what Dan Schulman from PayPal said in regards to the speed of digital transformation in business. In just a couple of years, companies have been swept over by the need for new digital technologies.
What’s even better is that most of these technologies are available to all companies, regardless of their industry or size. They are affordable, scalable, and easy to adopt. In 5 easy steps, your business can turn digital as well – here’s how.
Create Your Product Images
The first step is to transition your products in the digital world through quality images. Product photos catch people’s attention; they are what people pay attention to first. They can tell them if they meet their expectations in terms of style, size, color, materials, and so on.
At the same time, they are shareable, and you can boost your sales through social media. They can also help you boost your branding and stand out from your competition. You can either hire professionals to take photos of your products or do this on your own.
- What’s important is to make sure:
- They have an alternate view
- You offer color variations
- Enable zooming
- They have high quality
- They have consistency
Enter The Global Market
Developing your e-commerce store takes time. Even though you should try and do this, it doesn’t mean you should take advantage of global digital markets like ,Amazon or ,Noon.
These e-commerce platforms allow you to expose your products to millions of consumers around the world. At the same time, they offer you shipping and logistics you can rely on. It’s an excellent way to boost sales.
Use Facebook Product Ads
,Facebook ads offer a new type of ads specifically designed for advertising products – product ads. They allow you to highlight your products in the best way possible. Upload your whole product catalog and target relevant audiences on Facebook to boost sales quickly.
Manage Customer Contacts
Knowing who your customers are and how to contact them is essential. Luckily, a simple tool called the “Customer Relationship Management” system can help you take care of this with ease. They can be set up to automatically gather customer information when they contact your business.
CRM has various analytical features to give you insights into your customers, create long-lasting relationships, and engage them properly to create sales.
Market Through Messaging Apps
Everyone uses some messaging app today. They are very popular, and that’s why they offer incredible opportunities for marketing your products. With Facebook Business, you can reach out to customers on their Messenger by creating ads.
Snapchat has a Snapcash virtual wallet app through which customers can even buy your products. WhatsApp also has a Business app through which you can interact with customers, sort messages, and automate responses.
You’re Just Getting Started
These five easy steps are a quick way to get into the digital world. They will make a massive difference in a short period. However, this is just the beginning, and once you learn more and adopt new technologies, you will be able to boost your business results to another level.
Do you want your business to remain in Bedrock or move into the future? The choice is yours.