by Usama Qasem | Oct 10, 2019 | Marketing
All of us enjoy some kind of image, positive or negative. Everyone from entrepreneur to businesses to celebs needs to be aware of our public image. I’ll talk about the history of PR and how it has changed over the years, starting from the very beginning. If you know... 
by Usama Qasem | Jul 23, 2020 | Marketing
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ Peter Drucker Throughout my career in marketing, it’s always been shocking to see that most general and senior managers don’t even understand... 
by Usama Qasem | Sep 8, 2020 | Marketing
Throughout my marketing career, I had a passion for content. Today, I still like to think of myself as a writer and storyteller. As a writer, I learned a lot about the power of words. I saw that, just by altering as little as one word, you could... 
by Usama Qasem | Sep 30, 2020 | Marketing
“The media is – really, the word I think one of the greatest terms I’ve come up with – is fake.” Donald J. Trump Disclaimer: This article is simply about the method and not about the views held by Trump nor in any way an endorsement of any kind. With the US election...
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