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Category: Marketing

Trump: What Can Marketers Learn from His Election Campaign?

Donald Trump 45th U.S. President

“The media is – really, the word I think one of the greatest terms I’ve come up with – is fake.” Donald J. Trump Disclaimer: This article…

Posted byUsama QasemSeptember 30, 2020October 26, 2021Posted inMarketingLeave a comment on Trump: What Can Marketers Learn from His Election Campaign?

Content Marketing: What Went Wrong?

Throughout my marketing career, I had a passion for content. Today, I still like to think of myself as a writer and storyteller. As a…

Posted byUsama QasemSeptember 8, 2020October 26, 2021Posted inMarketingLeave a comment on Content Marketing: What Went Wrong?

Reclaiming Marketing: What It Really Means for Businesses

Reclaiming Marketing

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ Peter Drucker…

Posted byUsama QasemJuly 23, 2020October 26, 2021Posted inMarketingLeave a comment on Reclaiming Marketing: What It Really Means for Businesses

The Man Who Changed Us, Edward Louis Bernays

The Man Who Changed Us, Edward Louis Bernays

All of us enjoy some kind of image, positive or negative. Everyone from entrepreneur to businesses to celebs needs to be aware of our public image. I’ll talk about the history of PR and how it has changed over the years, starting from the very beginning. If you know about PR then you might have […]

Posted byUsama QasemNovember 23, 2019October 26, 2021Posted inMarketingLeave a comment on The Man Who Changed Us, Edward Louis Bernays
  • Recent Posts

    • The Greatest Economist Who Ever Lived
    • The Vital Importance of Financial Inclusion
    • Trump: What Can Marketers Learn from His Election Campaign?
    • Content Marketing: What Went Wrong?
    • Wealth & Value: The Role of Emotions
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