“The media is – really, the word I think one of the greatest terms I’ve come up with – is fake.” Donald J. Trump Disclaimer: This article…
Category: Marketing
Content Marketing: What Went Wrong?
Throughout my marketing career, I had a passion for content. Today, I still like to think of myself as a writer and storyteller. As a…
Reclaiming Marketing: What It Really Means for Businesses
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ Peter Drucker…
The Man Who Changed Us, Edward Louis Bernays
All of us enjoy some kind of image, positive or negative. Everyone from entrepreneur to businesses to celebs needs to be aware of our public image. I’ll talk about the history of PR and how it has changed over the years, starting from the very beginning. If you know about PR then you might have […]